论文部分内容阅读
2015年,连锁刮起的“PK”风潮渐入巅峰。某一单品在一线销量“爆棚”的背后却总引来激烈的讨论——单品之路是否行得通?有专家表示,持续不断的“爆单模式”形同于一场时刻进行的大促销,对于门店来讲或多或少会影响员工士气。其次,部分连锁门店员工的相关健康知识与技能较为欠缺,强推、强荐主推单品时必然会导致伤客的发生,久而久之看似短时间内业绩大幅上扬,然而拉到全年总销售额
In 2015, the chain whipped up “PK” trend into the pinnacle. A single product sales in the front-line “bursting” behind but always attracted intense discussion - a single product road is feasible? Some experts said the continuous “burst mode” is the same as a Field marketing moment for the big promotions, for more or less speaking, will affect the staff morale. Secondly, some of the chain stores have relatively little health knowledge and skills among employees in the chain. Strong recommendation and strong recommendation of main product will inevitably lead to the occurrence of casualties. Over time, seemingly sharp rise in performance in a short period of time, however, dragged the total annual sales