浅说消息的标题特色胡宏焘“看书先看皮，看报先看题。”标题可谓是新闻的眉目，太实、太直、太露、一览无余，缺乏吸引力，太虚、太玄、太含糊、使人不知所云，也难抓住读者。当然，标题的作用并不仅仅在于吸引读者，向读者推荐和介绍新闻，更重要的是它能帮助读者准确地... Talking about the title characteristics of the message Hu Hongtao “read the book first look at the skin, read the newspaper first look at the title.” The title can be described as the news of the eyebrows, too real, too straight, too exposed, sweeping, lack of attraction, too empty, too mysterious, too vague , People do not know what to say, it is difficult to grasp the reader. Of course, the role of the title is not only to attract readers, recommend and introduce news to the readers, but more importantly, it can help readers accurately ...