随着电视事业的飞速发展,电视频道越来越多,节目越来越丰富。电视媒体之间,以及电视、报刊、广播等传统媒体之间的竞争也越来越激烈。电视要在竞争中获得更大的市场,求得持续发展,关键在于能否生产出适销对路的产品。要做到适销对路,满足市场需求,就要研究市场,研究消费者,也就是要研究观众的需求,观众的心理。国外有些电视组织,为了研究观众的口味,还成立了“观众研 With the rapid development of the television industry, more and more television channels, more and more programs. The competition between the television media, traditional media such as television, newspapers and radio is also getting more and more intense. Television to gain a larger market in competition, seek sustainable development, the key lies in the ability to produce marketable products. To be marketable and meet the market demand, we must study the market and study the consumers. That is, we must study the needs of the audience and the psychology of the audience. Some foreign television organizations, in order to study the tastes of the audience, also set up a "audience research