媒体的发展演进经常是交替性的。拥挤的城市交通拯救了电台,可观的人均利润让人眼红;庞大的“城市综合体”成就了影院,无论高雅还是低俗,电影再次成为吸金大户;“大哥大”消失了,但“驴(旅)友”们让焕然一新的“手台”显得无比前卫。在如高铁冲刺一样向前的媒体演进中,新事物被迅速遗忘。比如,二三十年前开风气之先的周末报、比如十几年前风靡大陆的体育报,再比如五六年甚至两三年前“一本万利”的手机报。在报业转型的背景下,如若运用得当,这些渐被遗忘的“明日黄花”未必不能实现交替发展,再次在报业的舞台上耀 The evolution of the media often alternates. Crowded city traffic saved the radio, the impressive per capita profit was jealous; huge “city complex” made the theater, whether elegant or vulgar, the movie once again become a big loser; “Big Brother” disappeared, but “Donkey (Brigadier) Friends ” Let a brand new “hand” It looks very avant-garde. In the evolution of the media as the high-speed rail sprint, new things are quickly forgotten. For example, twenty or thirty years ago to open the first weekend of the newspaper, such as a dozen years ago swept the mainland sports newspaper, and then five or six years or two or three years ago, “a million profit” mobile newspaper. In the context of press transformation, if properly used, these gradually forgotten “tomorrow’s yellow ” may not be able to achieve alternate development, once again in the newspaper industry arena