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湖南卫视、上海文广与青海卫视、宁夏卫视的合作充分说明单独一家卫视在市场中难有预想的影响力。卫视组合让卫视阵营更具冲击力,丰富内容构成,明确角色定位,这是一加一大于二的好事。此后一段时间,卫视发展将有群落化的特点,现在只是过渡性阶段,卫视间的联系会更加紧密,更有集团化趋势。从国外的规律来看,三到四家的广播体系就达到最大值,而中国电视媒体有20多家卫视有聚集能力,上升空间非常大。市场需求在此,至于卫
Hunan Satellite TV, Shanghai Media Group and Qinghai Satellite TV, Ningxia Satellite TV cooperation shows that a single satellite TV in the market difficult to predict the impact. Satellite TV combination of TV camp more impact, rich content structure, a clear role in positioning, which is one plus one greater than two good. After a period of time, the development of satellite TV will have the characteristics of a community. Now it is only a transitional phase. The relationship between TV and TV stations will be closer and more collectivized. From the perspective of foreign law, three to four broadcast systems have reached the maximum value, while there are more than 20 TV stations in China’s television media that have the ability to gather and there is room for much growth. Market demand here, as Wei