随着高等教育的改革和发展,生源数量的下降,高职院校对生源的争夺越来越激烈,对高职院校的招生工作提出了越来越高的要求。在新形势下,高职院校应该深入研究招生宣传工作,建立招生宣传工作的长效机制,积极创新思路,不断推进高职院校招生宣传工作的服务效能和工作水平。本文从高职院校招生宣传的基本情况调研、招生宣传工作的反馈等,进一步提出招生宣传工作的对策。 With the reform and development of higher education and the decline in the number of students, the competition for students in higher vocational colleges is becoming more and more fierce, putting higher and higher demands on the enrollment of higher vocational colleges. Under the new situation, higher vocational colleges should conduct in-depth study of enrollment and publicity work, set up a long-term mechanism of enrollment and publicity work, actively innovate ideas and constantly promote the service efficiency and work standards of enrollment and propaganda work in higher vocational colleges. This article from the vocational college enrollment publicity of the basic situation of research, recruitment and publicity work feedback, and further proposed measures to enrollment and propaganda work.