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随着企业外在经营环境的变化和内在活力的增加,把握消费趋势,开发潜在需求,己经成为企业生存发展的必要条件之一。具体说来: 第一,企业的经营目标和经营方法较之过去有了根本性转变。我国企业经历了一个从生产导向型向经营导向型转变的历史过程。在生产导向型阶段,完成上级下达计划是
With the changes in the external business environment and the increase in internal vitality, grasping consumer trends and developing potential demand have become one of the necessary conditions for the survival and development of the company. Specifically: First, the company’s business objectives and business methods have changed fundamentally in the past. China’s enterprises have experienced a historical process of transition from production-oriented to business-oriented. In the production-oriented phase, completing the superior release plan is