记者:中山路改造项目的升温使我们认识了一个公司:青岛中山置业开发有限公司。大家都很关心这个公司的背景和资质。请问中山置业是一个什么样的公司?李辉明:要了解中山置业,先要说说青岛开投的性质。青岛开发投资有限公司是青岛市政府直属的综合性投资公司,主要有三大职能:一是承担政府大项目建设投融资;二是代表政府持有并运营国有股权;三是自主开展资本运作。作为政府投资主体,它受市政府的委托,整体承担了中山路商贸旅游区整治改造任务。中山置业是青岛开投承接中山路项目后,与市南区政府共同组建的一个项目公司,纯国有性质,青岛开投控股。这个背景就决定了中山置业不是一般意义上的开发公司,它不以盈利为目的,它的所有经营行为都是围绕青岛市委、市政府“经营城市”的理念进行的,最终目的是谋求公众利益的最大化。我们与一般开发商有质的不同,就是改造项目完成后公司的“利润为零”。当然,这不是说整个改造过程中每个具体项目都不盈利,而是说,要将盈利项目的利润都用于公益性建设上,从而尽量减少政府的投资。同时我们还将通过市场化融资的方式筹集资金,以分散政府的投资压力。从这个角度讲我们必须实现“利润为零”。这 Reporter: Zhongshan Road renovation project warming so that we met a company: Qingdao Zhongshan Real Estate Development Co., Ltd.. Everyone is very concerned about the company’s background and qualifications. Will Zhongshan, home ownership is what kind of company? Li Huiming: To understand the Zhongshan home buyers, we must first talk about the nature of the opening of Qingdao. Qingdao Development and Investment Co., Ltd. is a comprehensive investment company directly under the Qingdao municipal government. It mainly has three major functions: one is to undertake the investment and financing of large-scale government projects; the other is to hold and operate state-owned equity interests on behalf of the government; and the other is to carry out capital operation independently. As the main body of government investment, it is entrusted by the municipal government and undertakes the whole task of rebuilding and transforming Zhongshan Business Travel Zone. Zhongshan Real Estate is a project company jointly established by the government of Shinan District after Qingdao opened the project to undertake the Zhongshan Road project. The purely state-owned property and Qingdao opened the investment holding. This background determines the Zhongshan real estate development is not a company in the general sense, it is not for profit purposes, and all its business activities are around the Qingdao municipal government “city” concept, the ultimate goal is to seek Maximize public interest. We have a qualitative difference with the average developer, is to transform the project after the completion of the company “zero profit ”. Of course, this does not mean that every specific project in the entire reconstruction process is not profitable. Rather, it means that the profits of profitable projects should all be used for public benefit construction so as to minimize government investment. At the same time, we will also raise funds through market-based financing to diversify the government’s investment pressure. From this perspective we must achieve “zero profit.” This