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城市形象是公众对一个城市的总体印象和综合评价,是城市文化内涵在外部形态上的直观反映,通常包括城市的历史文化资源、人文自然资源、城市的精神风貌、政府的管理模式等要素。作为一种无形的资源,城市形象代表着城市的身份和个性,良好的城市形象具有双重功效:对内,可以提高市民对城市的认同感、归属感、自豪感,提高凝聚力和向心力;对外,能够辐射外部公众,增强城市的吸引力,促进招商引资,促进技术、人才、资金等资源的流动。
The image of the city is the public’s overall impression and comprehensive evaluation of a city. It is an intuitive reflection of the external connotation of the urban culture. It usually includes the historical and cultural resources of the city, the natural resources of the humanities, the spiritual features of the city, and the government’s management mode. As an invisible resource, the image of the city represents the identity and personality of the city. A good image of the city has the dual effect: internally, the public can enhance their sense of identity, sense of belonging and pride in the city, increase cohesion and solidarity, Able to radiate external public, enhance the attractiveness of the city, promote investment, and promote the flow of resources such as technology, talent, capital.