都是销量下滑惹的祸不得不承认,这两三年传统企业的营销节奏被打乱了,是不正常的。营销节奏被打乱,主要有两大原因:一是面对互联网,特别是电商,无所适从;二是面对销量持续下滑,应对失当。最近两三年,传统企业的销量一直在下滑。这是多数企业从未经历过的,企业的营销节奏就是为此被打乱的。营销节奏被打乱的一个表现就是:正常的营销工作没有了,大家都在做不正常的工作,结果造成营销工作的恶性循环。应急反应,节奏乱一个人,一个企业,面对突发状况,会有应急反应。因为没有预案,没有经历,只能是应急反应。 Are the fault of sales decline have to admit that these two or three years of traditional marketing rhythm has been disrupted, is not normal. Marketing rhythm was disrupted, there are two main reasons: First, the face of the Internet, especially e-commerce, know what to do; the second is the face of continued sales decline, coping properly. In the last two or three years, sales of traditional businesses have been declining. This is what most businesses have never experienced before, and the marketing rhythm of the business is upset. A manifestation of disrupted marketing rhythm is: normal marketing work gone, we are doing abnormal work, resulting in a vicious circle of marketing. Emergency response, rhythm disorder a person, an enterprise, in the face of unexpected conditions, there will be an emergency response. Because there is no plan, no experience, only an emergency response.