由皮尤中心发布的《美国新闻媒体报告》已经进入第九个年头。继去年对美国报业发出危机警报后,今年他们对美国报业2011年的表现仍然不十分乐观。报业产值比高峰时收缩43%有两组“致命”的数字:一是2011年,美国所有的媒体种类,如在线新闻网站、有线电视、电视台网等的受众数量都有上升,除了报纸印刷版,据估计报纸印刷版受众下降了4%左右。另一组数字是关于营收的,报纸的数字化转型仍未完全奏效,据统计,传统广告收入下滑量与数字营收比值为10:1。也就是说,传统广告收入不断失血,数字化经 The U.S. News Media Report, released by the Pew Center, is in its ninth year. After issuing a crisis alert on the U.S. newspaper industry last year, they are still not very optimistic about the 2011 performance of the U.S. newspaper this year. The newspaper industry contracted by 43% from the peak. There are two sets of “fatal” figures: First, in 2011, the number of audiences in all types of media in the United States, such as online news websites, cable television and television networks, has risen. Newspaper print edition, it is estimated that the printed version of the newspaper audience dropped by about 4%. Another set of figures is about revenue, the digital transformation of the newspaper has not yet been fully effective, according to statistics, the traditional advertising revenue decline and the number of revenue ratio of 10: 1. In other words, the traditional advertising revenue continued to lose blood, digitized by