动画产业链始端的主要任务是在传播低成本和受众广泛性的前提下通过市场初步检验动漫作品,同时培育观众基础并规避来自动画高制作成本的风险。随着大众传播媒介的发展,不同的国家在不同的时代会采取适合本国的方式启动动画产业链始端,但由于存在着天然的相关性,漫画和动画的关系始终是动画产业链始端最基本的问题。本文以此为切入点,说明漫画业作为动画产业发展的一个基础应采取灵活的表现形式,以及新兴媒介给国产动画产业链始端的启动所带来的机遇。 The primary mission of the animation industry start-up is to initially test animation artwork through the market while spreading low cost and broad audiences while fostering an audience base and avoiding the risk of high production costs from animation. With the development of the mass media, different countries will adopt different ways to start the animation industry chain at different times. However, due to the natural correlation, the relationship between comics and animation is always the most basic of the animation industry chain problem. This article takes this as an entry point, which shows that the cartoon industry as a basis for the development of the animation industry should adopt a flexible form of expression and opportunities brought by the start-up of the domestic animation industry chain by the emerging media.