“本丹鸡”是美国一家纸皮书出版公司的名称(本文标题旁的图案即是它的社标及书标),这家公司出版的畅销纸皮书多年来一直位居前列,其图书的销售量也压倒了所有的竞争对手。著者在本书“前言”中引用了一个竞争者的这样一句评语,说“本丹鸡”“在前面走得太远,以致不可能有天下第二了”,这似乎可以帮助我们形象地理解“本丹鸡”在美国出版业界所处的地位。另外,有一点需要提及的是,西方所谓的“纸皮书”(paperbackbooks),大致相当于我国的平装本概念,只是书皮的纸质要更好些,而它的相对概念也不称为精装本,而是“硬皮书”(hardcover books)。 The Bentan Chicken is the name of a U.S. paper book publishing company (the logo next to the title of this article is its corporate logo and book mark). The best-selling paper book published by this company has been at the forefront for many years and its books The sales also overwhelmed all the competitors. The author quotes a comment from a competitor in the Preface of the book, saying that “Ben Dan Chicken” went too far in the future so that there could be no second place in the world “, which seems to help us to understand the image vividly ”Ben Dan Chicken“ in the United States publishing industry’s position. In addition, it is worth mentioning that the so-called ”paperbackbooks" in the West are roughly equivalent to the concept of paperback in our country, except that the book cover is better in paper quality and its relative concept is not called hardback Ben, but hardcover books.