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分析了出版社常用的几种营销模式及其优缺点;结合当前激烈竞争的教材市场,针对不同的选题的情况给出了营销模式建议。
Analyzed the several marketing modes commonly used by publishers and their advantages and disadvantages; combined with the current fiercely competitive market of teaching materials, gave suggestions on marketing modes for different topics.