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奥林匹克组织在发展过程中经历了很多危机。奥委会官员受贿丑闻就严重影响了奥林匹克运动的品牌形象,造成了危机,但奥林匹克组织将危机化为改革的良机,其经验颇值得借鉴。19名国际奥委会委员受贿1995年,国际奥委会第105次全会在匈牙利首都布达佩斯举行。在这次会议上,美国盐湖城战胜了众多申办对手,获得了2002年第19届冬季奥运会的主办资格。然而后来的调查发现,当
The Olympic Organization has undergone many crises in its development. The bribery scandal of the officials of the Olympic Committee has seriously affected the brand image of the Olympic Movement and caused a crisis. However, the Olympic organization has turned the crisis into a good opportunity for reform. Its experience is worth learning from. 19 IOC members bribed In 1995, the IOC 10th Plenary Session was held in Budapest, Hungary. At this meeting, Salt Lake City defeated many bidders and won the hosting qualification of the 19th Winter Olympic Games in 2002. However, later investigations found that when