“整合营销之父”舒尔茨近日谈到,消费者同时使用一种以上媒介成为常态,受众的共时性媒介消费习惯对传统媒介策划已形成颠覆。显然,深刻把握媒介多元发展的去中心化趋势,敏锐 “Father of Integrated Marketing ” Schultz recently said that consumers simultaneously use more than one medium to become the norm, the audience’s time-sharing media consumption habits of traditional media planning has been subverted. Obviously, we must profoundly grasp the decentering tendency of diversifying media development