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近年来,泰国经济以年增7％的速度发展,中等收入的阶层迅速扩大,对汽车的需求也迅速增长。1992年泰汽车销量增长35％,达36.3万辆;1993年1至8月,销量又增长36％。据预测,到本世纪末汽车销量至少可达60万辆。 泰国汽车市场主要被日本车占领,占有率高达93％,其中丰田占25％。丰田在泰国市场的汽车销量在东南亚国家中占首位,1991年丰田在泰国的销售额在该公司中排第7位,1992年升为第4位,1993年升为第3位(甚至可能升为第2位)。
In recent years, Thailand’s economy has grown at an annual rate of 7%. The middle-income group has expanded rapidly and its demand for automobiles has also risen rapidly. In 1992, Thai car sales increased 35% to 363,000 units; from January to August 1993, the sales volume increased by 36%. It is predicted that car sales will reach at least 600,000 by the end of this century. The Thai auto market is dominated by Japanese cars, with a share of 93%, of which Toyota accounts for 25%. Toyota’s car sales in the Thailand market tops the Southeast Asian countries with Toyota’s sales in Thailand ranking seventh in 1991, fourth in 1992 and third in 1993 (possibly even rising For the second place).