在“全媒体”竞争时代,电视媒体已经无法独大,市场份额正在被电脑、手机等新媒体迅速蚕食、分割,新的媒体格局正在整合形成中。前几年,电视要保有其原有市场份额,电视剧依然是重中之重。但近几年来,随着电视剧成本的急剧飙升,电视频道专业化倾向日渐明显,各电视台的自办栏目迎来了新一轮的蓬勃生机。 In the era of “all media ” competition, the television media has been unable to dominate the market share is being rapidly eroded by new media such as computers, mobile phones, segmentation, the new media landscape is being integrated into the formation. A few years ago, television to retain its original market share, the drama is still top priority. However, in recent years, as the cost of television dramas soared, the professionalism of television channels became increasingly apparent. The television stations’ own operating sections ushered in a new round of vigorous development.