在当今中国的知名企业中,春兰老总陶建幸或许算得上最低调和有个性的一位。他一向以不抛头露面、不接受记者采访而著称,在他的影响下,春兰集团几乎从未参与过任何企业的炒作,所谓“春兰奇迹”、“春兰模式”几乎都是旁人创造出来的词汇。在一个崇尚张扬、略显浮躁的市场经济社会里,想来这是个稀罕的事物了。为我们的真诚所动,这位著名企业家破天荒地与记者进行了三个半小时的长谈,从而使我们有机会全方位地探询春兰发展的奥妙,并聆听一位企业家内心深处的声音。近日,当记者再次来到江苏泰州,被采访者身份已变为集团董事局主席兼 CEO 的陶建幸时,恰逢春兰集团被中宣部和国家经贸委树为国企典型,但陶建幸却十分谦虚:“春兰是家个性化很强的企业,真的是没什么经验……”但经过又一次近三个半小时的采访,我们终于得知为什么春兰在短短的十几年中,如何能发展到净资产70多亿的规模。1999年创利税近15个亿的国际知名企业的奥秘。 Among today’s well-known Chinese enterprises, Chunlan CEO Chun-Xing Tao may be regarded as the lowest reconcile personality. He has always been unannounced appearances, not to be interviewed by reporters known, under his influence, Chunlan Group has almost never been involved in any speculation of enterprises, the so-called “Chunlan miracle”, “Chunlan model” almost all others create Out of the vocabulary. In a advocating publicity, slightly impetuous market economy, want to come here is a rare thing. For our sincerity, this famous entrepreneur has spent no less than three and a half hours’ long talk with reporters so that we have the opportunity to explore the mystery of Chunlan’s development in all aspects and to listen to the deep feelings of an entrepreneur sound. Recently, when reporters once again came to Taizhou, Jiangsu Province, the interviewee status has become Tao Jianxing, Chairman and CEO of the Group, coinciding with Chunlan Group being the typical state-owned enterprise of the Central Propaganda Department and the State Economic and Trade Commission. However, Tao Jianxing is very modest: “Chunlan is a very personalized business, really no experience ... ” But after another nearly three and a half hours of interviews, we finally learned why Chunlan in just ten years, how can The net assets of more than 70 billion scale. In 1999 a profit of nearly 15 billion international well-known enterprises mystery.