频道定位是频道竞争之本,它决定了频道资源、形象、宗旨和功能,并由此进一步决定了频道的节目竞争力。电视频道的品牌化建设,最重要的是频道定位战略的明晰和一贯。对于央视经济频道而言,经济特色的强化,是30多年发展历程中不断实施、逐渐凸显的结果。经济频道的成功,是经济节目类型的成功。在总结前两次改版成功经验的基础上,2006年5 Channel positioning is the channel competition, which determines the channel resources, image, purpose and function, and thus further determines the channel’s program competitiveness. Television brand building, the most important is the clear and consistent channel positioning strategy. For CCTV Economic Channel, the strengthening of economic characteristics is the result of continuous implementation and gradual prominence in the course of more than 30 years of development. The success of economic channels is the success of economic program types. On the basis of summarizing the successful experiences of the two previous editions, 2006 5