从2009年开始,央视推出诸项重点措施,其中几项对于推进国际频道在海外酒店落地工作起到重要的作用:一是成立海外传播发展中心,为酒店落地工作提供了机构与队伍。二是建立起覆盖全球的海外记者网络,并赋予海外记者站推进酒店落地工作的职责,为酒店落地提供了重要支持。三是争取酒店落地项目的财政预算,为酒店落地工作提供资金支持。四是建立全台国际传播能力建设联席会议制度,使海外传播发展中心可以统筹全台的酒店落地工作,整合资源、共享成果。 Since 2009, CCTV has launched various key measures, some of which have played an important role in advancing the international channel’s landing in overseas hotels. First, the establishment of an overseas communications and development center has provided an organization and team for the hotel’s landing. The second is to establish an overseas correspondent network covering the whole world and to give overseas correspondent stations the responsibility to promote the hotel’s landing work and provide important support for the hotel’s landing. Third, fight for the hotel’s project budget, provide financial support for the hotel landing. Fourthly, the establishment of a joint conference system for Taiwan’s capacity building of international communication enabled Overseas Communications Development Center to co-ordinate the hotel work in Taiwan, integrate resources and share achievements.