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女性手机市场的消费潜力到底有多大?调查显示的潜在市场规模是700亿元,这还是一个保守的数字。女性手机市场水有多深?40多个手机厂商,无论哪一个厂商的产品都会很容易地淹没在层出不穷的新品中,更不用说,女性消费者的眼光是多么挑剔。于是,众靓丽的女明星成为希望留住自己声音的厂商的代言人,她们不菲的身价寄托着厂商对这个市场的无限信心。然而,就像女明星们的美丽各有不同一样,女性对手机的需求会是一样的吗?松下移动通信公司曾经针对女性手机用户进行了广泛的市场调查,结论证实了这一点:女性对手机的要求,除了小巧、美观、易用这些共性之外,她们的关注点是千差万别的,即便在比较普遍的时尚这一点上,不同女性对时尚的理解和要求也迥然不同。
What is the potential for consumer spending in the female mobile phone market? The survey shows that the potential market size is 70 billion yuan, which is still a conservative figure. How deep is the water in the female handset market? More than 40 mobile phone manufacturers, no matter which manufacturer’s products, are easily overwhelmed by the endless stream of new products, not to mention the critical look of female consumers. As a result, all the beautiful female stars to become the voice of the manufacturers want to keep their voice spokesmen, their expensive price on the manufacturer’s confidence in this market unlimited. However, just as the beauty of women stars is different, will women’s demand for mobile phones be the same? Panasonic Mobile Communications conducted extensive market research on female mobile phone users. The conclusion confirms this: Their demands are different from the common ground of smallness, beauty and ease of use. Their focus is varied. Even in the more general fashion, different women have different understanding of fashion and requirements.