七年前,它还是一家弱小的电信运营商,刚刚经历融合重组,优势业务划出、新兴业务未起、传统业务萎缩,正面临亏损的窘境;七年后,昔日当地信息通信市场的小老弟如今已是三分天下有其一,不管是用户规模还是业务收入,均实现了大步跨越。探究其发展路径,“变革创新”贯穿始终。七年间,这家企业共经历过三次重大变革创新:第一次变革创新,通过“上收下沉”提升末梢最小单元营销服务能力,助力企业快速摆脱困境,实现有效益规模发展;第二次变革 Seven years ago, it was still a small telecom operator. It just experienced the dilemma of integration and reorganization, its superior business set aside, its emerging business not yet, its traditional business shrinking and its loss facing. After seven years, the old local small and medium-sized telecommunications market Today is one-third of the world has one, regardless of the size of the user or business income, have achieved stride. Explore its development path, “change innovation ” throughout. In the past seven years, the enterprise experienced three major changes and innovations: the first to change and innovate, and enhance the ability of marketing and servicing of the smallest unit of terminals by helping enterprises to get out of their predicament so as to achieve effective scale development. Secondary change