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2009年以来,从《建国大业》《建党伟业》等影片的“全明星”模式,到畅销书作家郭敬明跨界执导的“粉丝电影”《小时代》引发口水战成为年度文化事件,再到不同领域的明星/名人在《分手大师》中实名客串大尺度自黑等等,已然证明了明星/名人在众声喧嚣的当下中国电影市场中所占据的显著位置。与此同时,互联网与新媒体的传播与思维方式对明星机制提出了新的挑战,而传统的明星生产与消费方式也在新媒体语境下发生了新的变异。因此,为了促进明星制的良性发展、助力中国电影产业在新媒体时代的加速升级,本次
Since 2009, the “All-Star” model such as “Founding of a Republic” and “Party Albert” has become an annual cultural event triggered by the “movie star” and “little age” directed by best-selling author Guo Jingming , Celebrities / celebrities in different fields in the “breakup master” real-time guest big-ticket black, etc., has proved the star / celebrity in the all-rounder contemporary Chinese movie market occupies a prominent position. At the same time, the Internet and the new media spread their ways of thinking and pose new challenges to the celebrity mechanism. However, the traditional star production and consumption patterns have undergone new variations in the new media context. Therefore, in order to promote the healthy development of the celebrity system and help the movie industry in China accelerate its escalation in the new media era, this time