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电视购物是无店铺购物统称,通过多种渠道和媒介替顾客传递信息,通过电话和互联网与消费者直接达成交易,借助快递最终完成产品交易,电视购物也为电视传媒产业提供了新的利益增长点,电视购物在发展的过程中也遇见一些新问题影响发展,电视购物的网络购物形式虽然早就推出,但是纵观中国内地电视台的电视购物的网络购物平台仍是发展中的短腿,并且在发展过程当中现今电视购物网站,只是发挥一个记载的功能,仍然存在很多不足,网络平台模式在促进传媒业自身发展强大的同时,最大限度的发挥电视购物的优势。
TV shopping is a general term for non-store shopping. It delivers information to customers through various channels and media, deals directly with consumers through the telephone and the Internet, and finally completes product transactions through courier services. TV shopping also provides new interests for the television media industry Point, TV shopping in the development process also met some new problems affect the development of the TV shopping online shopping though long been introduced, but look at China Mainland television shopping online shopping platform is still developing short legs, and In the process of development, today’s TV shopping websites just play a recorded function, there are still many deficiencies. The network platform model can make full use of the advantages of TV shopping while promoting the powerful development of the media industry.