论文部分内容阅读
北京亚运会的帷幕早巳落下。亚运会宣传的成功给了我们许多启示,都是很宝贵的,现在,我们要想一想:如何将亚运会宣传的成功经验运用到日常宣传中去? 亚运会宣传与日常宣传有共同点,也有不同点。将亚运会宣传的成功经验运用到日常报道中,就要求我们既看清其共同点,同时又特别看清其不同点。从而采取相应措施和手段搞好长年的宣传报道。这是一个从认识事物的个性入手,逐步地认识事物共性的过程。亚运会宣传与日常宣传有什么不同点,或者说有什么特定性呢?大概有十点不同: 1.亚运会宣传是广大读者、听众、观众关心的热点;日常宣传虽然不时也会出现一些小热点,但
The curtain of the Beijing Asian Games has already fallen. The success of the Asian Games has given us many revelations, are very valuable, and now, we have to think about: How to apply the successful experience of the Asian Games to promote the daily publicity? Asian Games publicity and propaganda have in common, There are also differences. Applying the successful experience of the Asian Games to daily reports requires us to see both their common ground and their differences at the same time. To take appropriate measures and means to do a good job for many years of publicity. This is a process of understanding the commonalities of things by understanding the individuality of things. What are the differences between the Asian Games publicity and the daily publicity, or what is the specific? There are about 10 different: 1. The Asian Games publicity is a hot spot for the readers, listeners and audiences. Although the daily publicity may be some small Hot, but