如今,微博已成为网络上最强大、人气最旺的舆论场之一。面对舆论环境的改变,各级政府也开始转变观念,纷纷建立官方微博,倾听群众呼声,回应民众期待。针对民众关心的热点问题,只有“马上有回复”才能满足民众的期待。如果官方微博不能及时回答群众提出的问题,最终民众的希望将变为失望,政府部门也会严重损害自身公信力。官方微博开通后,不能仅局限于发布“养生”、“心灵鸡汤”、“天气预报”等不痛不痒的信息。要积极组织专门人员进行维护、关注、舆情分析,直面社会热点,回应百姓关切。要用心“织”微博,更要与民众常互动,特 Today, Weibo has become one of the most powerful and popular media outlets on the web. Faced with changes in the media environment, governments at all levels have also begun to change their concepts, have set up official Weibo, listen to the voices of the masses, and respond to the public’s expectations. For the people concerned about the hot issues, only “immediately reply” to meet people’s expectations. If the official microblogging can not answer the questions raised by the masses promptly, the ultimate hope of the people will become disappointment, and the government departments will seriously damage their own credibility. After the official microblogging is launched, it can not be confined to the infringing information such as “health”, “chicken soup”, “weather forecast” and so on. To actively organize specialized personnel for maintenance, attention, public opinion analysis, face social hot spots, respond to people’s concerns. We should carefully “Weaving” Weibo, but also to interact with the public, especially