论文部分内容阅读
随着计算机与通讯技术的快速发展,网络媒体这一新的传播手段丰富了民众生活,也为民众与社会、民众与政府、民众之间的沟通增加了更为畅通的渠道,网络已成为民众的信息工具、生活秘书和工作助手,成为民众生活不可分割的部分。但是与此同时也带来新的情况和问题,那就是网络对传统文化、传统生活方式、传统传播手段、传统宣传渠道和个人社会生活等方面的冲击。在网络传播时代中,电网企业应认识网络媒体的特点,重视这一新传播媒介,关注舆论引导问题。
With the rapid development of computer and communication technology, online media has enriched public life as a new means of communication. It has also provided a more open channel for communication between people and society, the public, the government and the public. The network has become a popular Information tools, life secretaries and work assistants to become an integral part of people’s lives. But at the same time, new situations and problems are brought about. This is the impact of the Internet on traditional culture, traditional lifestyles, traditional means of communication, traditional channels of propaganda and personal social life. In the age of network dissemination, power grid enterprises should recognize the characteristics of online media, attach importance to this new media and pay attention to the guidance of public opinion.