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建设有中国特色的文化艺术产业是顺应时代发展的必然之势。为达到这一目的,我们应发掘和传承优良的文化传统,在民族文化艺术遗产这个载体中开辟充满无限可能的产业发展空间,使之在新时代生根,吐露繁华。南京甘家大院民俗博物馆及以其为中心的熙南里文化商业街区的功能转型都是传统艺术产业化成功的例子,其方法对全国各地实施产业化具有可鉴性。本文首先阐述了甘家大院当代产业化发展的必然性,并介绍其现有的传统艺术,继而提出了甘家大院景点可以从审美价值、教育价值、经济价值和娱乐价值这四种价值类型进行开发,最终将方法推广至其他类似文化遗产。
To build a culture and art industry with Chinese characteristics is an inevitable trend that follows the development of the times. In order to achieve this goal, we should explore and inherit fine cultural traditions and open up a promising industrial development space in the carrier of national cultural and artistic heritage so that we will take root in this new era and open up prosperity. Nanjing Museum of Gan Family Folk Custom Museum and the functional transformation of the Hei Nam Cultural Commercial District centered on it are all examples of the successful industrialization of traditional art. The method is of considerable value to industrialization throughout the country. This article firstly elaborates the inevitability of the contemporary industrialization development of Gan Family Courtyard and introduces its existing traditional art. Then it points out that the scenic spots of Gan Family Courtyard can be divided into four types: aesthetic value, educational value, economic value and entertainment value Develop and ultimately extend the method to other similar cultural heritage.