IPTV是随着时代发展而出现的产物,这是电视媒体转向网络媒体的关键步骤,也是三网相融的产物,本文主要从中国电信的角度出发,对IPTV的业务进行详细的介绍,对其市场营销的策略进行分析,对其遇到的问题进行研究,并提出一些改进的措施,进而促进这一行业的发展。 IPTV is the product that emerged with the development of the times. This is the key step of the television media turning to the network media and also the product of the integration of the three networks. This article mainly introduces the business of IPTV from the perspective of China Telecom. Marketing strategy analysis, the problems encountered by them to study and put forward some measures to improve and further promote the development of this industry.