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我国新闻网站作为网络媒体的重要组成部分,肩负着创造社会效益和经济效益的双重职责。然而新闻网站由于经营观念滞后、商业模式单一等原因,一直处于仅能维持生计或持续亏损的状况。如何使新闻网站走出认识的误区,建立起合理有效的商业模式是业界和学界关注的焦点问题。“免费经济学”是建立在电脑字节基础之上的经济学,是符合互联网经济的根本运行规律的商业模式。以“免费”的角度思考新闻网站的经营问题,是对互联网商业模式的有益尝试。
As an important part of online media, China’s news website shoulders the dual responsibility of creating social and economic benefits. However, due to the lagging management concept and the single business model, news websites have been in a condition of only subsistence or sustained losses. How to make news websites get out of the misunderstanding of cognition and establish a reasonable and effective business model are the focus issues that the industry and academic circles pay close attention to. “Free Economics ” is based on the computer bytes of economics, is in line with the basic operation of the Internet economy business model. Thinking about the management of news websites in terms of “free” is a useful attempt at the Internet business model.