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在汽车4S店工作的人都知道,客户是4S店的基础。客户可以给4S店的销售、售后及价值链带来更多的消费,是4S店的无形资产。那么,4S店怎么才能留住客户呢?怎么留住客户在本店消费等一系列问题是4S店必须面对的问题。在解决怎么留住客户之前必须先解决如何预防客户流失。下面就作者本人对客户流失的看法、想法跟大家交流交流。
People working in the car 4S shop know that the customer is the foundation of 4S shop. Customers can give 4S shop sales, sales and value chain to bring more consumption, is the 4S shop intangible assets. So, 4S shop how to retain customers? How to keep customers in the shop consumption and a series of issues that 4S shops must face. How to prevent customer churn before addressing how to retain customers. Below on the author’s own view of the loss of customers, ideas exchange and exchange with you.