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所谓“2-3年”的周期魔咒未必是因为宏观或微观市场环境发生巨大变化,也并非广告主的营销或传播发生了战略或战术层次的突变。这个周期的动因往往可能恰巧是企业内部高层人事异动等中国特色因素。
The so-called “2-3 years” cycle curse may not be due to macro or micro market conditions have undergone tremendous changes, not advertisers marketing or dissemination of a strategic or tactical level of mutation. The motivation for this cycle may often happen to be the Chinese characteristic factors such as high-level personnel changes within the enterprise.