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置身于信息传播途径越来越多样化,接受信息的方式越来越快餐化的时代,面对越来越多和越来越强大的竞争对手,企业如何将内在的战略决策和企业使命通过外在的形象直观地表达出来?如何适应环境的变化,以更鲜明的个性脱颖而出? 面临市场、消费者、竞争者的不断变化,波导以不变中的变应对风起云涌的手机大战,中国工商银行在市场由卖方转向买方时悄然提升自己的形象,新华人寿保险公司为迎接国际化竞争而改头换面……它们的成败毁誉只能待时间的考验,由市场来决定,但它们带给我们的借鉴和思考,却决定着更多的企业是走向衰落还是兴盛。
Exposure to more and more diverse means of information dissemination, to accept the information faster and faster food age, the face of more and more and more powerful competitors, how the company will be the inherent strategic decision-making and corporate mission through In the visual expression of the image? How to adapt to changes in the environment, with a more distinctive personality come to the fore? Faced with the changing market, consumers, competitors, the wave of invariable changes in response to the surging mobile phone battle, ICBC in The market quietly enhances its image as the seller turns to the buyer. Xinhua Life Insurance Company has been reshaped to meet the international competition ... Their success or failure can only be tested by the market and determined by the market, but they bring us reference and thinking , But it decides that more enterprises are going to decline or flourish.