设计与阅读者的沟通过程,就是一种诠释过程。通过诠释,以达到彼此的理解。而企业形象设计,就是企业通过设计来与消费者沟通的一种方式,经由设计与阅读者的对话与诠释,逐渐凝聚成一个统一的理解,一个独特的企业形象与企业文化。文章以游戏概念为立论的基础,探讨哲学观点应用于设计的可能性,以及设计与消费者的互动沟通过程。 Design and reader communication process, is a kind of interpretation process. Through interpretation, in order to achieve mutual understanding. The corporate image design, is designed to communicate with consumers a way to design and readers through dialogue and interpretation, gradually condensed into a unified understanding of a unique corporate image and corporate culture. The article takes the concept of games as the basis for the argument, discusses the possibility of applying philosophical ideas to design, and the process of interaction between design and consumers.