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学校在台湾成为商品被贩售给消费者,还是最近两三年的新鲜事,肇因于学校与学生之间的供需关系由卖方市场转化为买方市场。直到目前,绝大多数的学校广告存在着两个共通问题:第一个是沟通态度问题,老师在讲台上喋喋不休地向学生单向沟通的情形,在学校广告中一再上演。第二个问题是好为人师者几乎事事皆可亲力亲为,特别是广告,学校里教中文的老师哪个不会写文章?教美术的老师哪个不能作画稿?结果每到寒暑假结束前或入学考试结束后,自说自话的招生广告便大量面市。我们不希望帮明道做自说自话的创意,所以第一步就是要由讲台上走到讲台下,与学生们(以及学生家长)站在一起,分享他们看待学校的观点,找出与他们的想法同步的切入角度。
The fact that schools become commodities for sale to consumers in Taiwan, or something new in the past two or three years, has resulted from the exchange of supply and demand between schools and students from the seller’s market to the buyer’s market. Until now, there have been two common problems with the vast majority of school advertisements: the first one is a communication attitude issue, a teacher chattering one-way communication with students on the podium, and staged repeatedly in school advertisements. The second problem is that good teacher almost all things can be personally, especially advertising, the school teaching Chinese teachers which will not write articles? Teaching art teacher which can not make a draft? The results of each winter and summer before the end of the entrance exam or the end After a lot of admissions advertisements will be available. We do not want to help Ming Tomorrow with his own creative ideas, so the first step is to walk from the podium to the podium, stand with the students (and their parents), share their views of the school, find out The idea of synchronization into the perspective.