广播电视报作为一张非主流性报纸,曾经因为独具的优势及其他媒体无法替代的功能,发展迅速,风靡一时。然而今天的广播电视报,却陷入腹背受敌的困境。一方面是各媒体带来的激烈竞争,各大都市报增加了影视娱乐版面,更多的杂志提供电视信息,网络也为观众提供了一种可供他们实现网络频道冲浪计划的全新途径;另一方面是自身优势的不断退化,随着电视遥控器和电视画面画中画的进一步普及,人们单纯靠广播电视报来获取节目播出信息的需求度大 As a non-mainstream newspaper, the radio and television newspaper have been developing rapidly and all the rage because of their unique advantages and the irreplaceable functions of other media. However, today’s radio and television newspaper has been caught in the predicament of facing the enemy. On the one hand, there is fierce competition brought by various media, major metropolis and regions newspapers and entertainment pages are added, more magazines provide television information, and the internet also provides viewers with a new way for them to surf the Internet. On the one hand, its own advantages continue to deteriorate. With the further popularization of the picture-in-picture of the remote control of TV sets and TV pictures, people have to rely on the radio and television newspapers to obtain the broadcast information of the programs