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在国内众多报纸和报业经济被一步步推向市场的过程中,由于报业广告人的辛勤耕耘和广告主、广告代理商的竭诚合作,中国报业广告近年来发展较快,年营业总额一路攀升,扶摇直上,1997年预计达到90亿元。报业广告人严格守法、依法经营,在千方百计赢得方方面面更多理解和帮助的同时,更寄厚望于竞争日趋激烈的广告市场在各界人士共同努力下能够从以下方面实现进一步的规范。对报纸广告影响力的评估需要规范。对报纸广告的影响力进行客观、公
In the process of many domestic newspapers and newspaper economy being gradually introduced into the market, due to the hard work of newspaper advertisement people and the dedicated cooperation of advertisers and advertisement agencies, the newspaper advertisement in China has been developing rapidly in recent years. The total annual turnover All the way up, skyrocketing, in 1997 is expected to reach 9 billion yuan. Newspaper advertisers strictly abide by the law, operating in accordance with the law, do everything possible to win more understanding and help in all aspects, but also more hope in the increasingly competitive advertising market in all walks of life with the joint efforts of the following aspects to achieve further norms. Evaluation of the impact of newspaper ads need to regulate. The impact of newspaper ads objective, public