1.传播新闻的信息。其一,消息标题是受众阅报的向导,受众主要是通过标题的提示来选择阅读内容的;其二,消息标题本身即可传播简要信息。 2.评价新闻的内容。编辑部要力图用自己的观点和立场去影响受众,引导社会舆论,当然要通过消息标题“发言”作评点,借“题”发挥。 3.组织新闻内容。用一个大标题、专栏“统帅”某类 1. Spread the news. First, the message title is the guide of the audience reading, the audience is mainly through the title of the prompts to choose to read the content; Second, the message title itself can be disseminated brief information. 2. Evaluation of the content of the news. The editorial department should strive to use its own point of view and position to influence the audience, and guide social public opinion, of course, through the message title “comment” for comments, by “title” to play. 3. Organize the news content. With a big title, the column “marshal” some sort