一、新媒体对广播电视媒体的挑战在我国,由于国家制度和政策的特殊性,电视剧、电影本来只有国有资质的电视台和电影厂可以做,而今天已经越来越社会化。报纸、杂志原来只能由行政管理下的国有机构来办,现在也只需要向国家报备,没有资质的门槛了。新闻媒体也出现了社会化的机构。目前只有广播电视媒体依然在行政化的体制下,依然是垄断性的、区域性的行业性的业态。然而,随着互联网技术的不断提升,电视传播渠道的垄断也逐渐被 I. Challenges of New Media to Radio and Television Media In our country, due to the particularity of the state system and policies, television programs and films originally could only be made by state-owned TV stations and movie studios, and have become increasingly socialized today. Newspapers and magazines originally could only be run by state-owned agencies under administrative control. Now they only need to file a filing with the country and there is no threshold for qualification. The news media also emerged as a social institution. At present, only radio and television media are still under the administrative system and are still monopolistic and regional industrial formats. However, with the continuous improvement of Internet technology, the monopoly of TV channels has also gradually been taken