自20世纪80年代初以来,企业文化作为一门学科或一种管理理论在世界范围内兴起了一股研究热潮。由此也产生了企业战略管理理论的“文化学派”。文章就企业文化与企业战略的匹配关系作了深入研究和探讨,提出了企业文化引领企业战略的观点。并且阐明,有效的战略和优秀的文化是企业获得成功的基础和保证。 Since the early 1980s, corporate culture has emerged as a research hotspot in the world as a discipline or a management theory. This also produced a “strategic school of business management theory” “school of culture ”. The paper makes an in-depth study and discussion on the matching relationship between corporate culture and corporate strategy, and puts forward the viewpoint that corporate culture leads corporate strategy. And states that effective strategies and good cultures are the foundation and guarantee for the success of the business.