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平面广告设计中的图形语言能够直接作用于人的感官,表达信息、传递情感,因而相较于其他设计语言,图形语言的作用更直观、准确、简洁。文章从设计思维方法的角度总结和延伸了图形语言在平面广告设计中的表达手法以及图形创意手法,探析图形语言如何在广告设计中得以恰当而巧妙地表达,为今后的平面广告设计提供借鉴。
The graphic language in graphic advertisement design can directly act on the human senses, express information and convey emotions, so the function of graphic language is more intuitive, accurate and concise than other design languages. The article summarizes and extends the expression technique of graphic language in print advertisement design from the perspective of design thinking method, and analyzes how graphic language can be properly and cleverly expressed in advertisement design, so as to provide reference for the future print advertisement design.