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马克·达马泽,牛津大学圣彼得学院院长,在BBC的从业时间超过了25年,2004年后的6年间出任BBC广播4台和7台台长。当全世界都在谈论传统媒体该如何拓展渠道发展全媒体产业实现盈利时,他却坚持认为,能够持续地给受众提供高品质的新闻才是传统媒体唯一的出路。在9月28日的剑桥大学授课式闭门论坛上,他谈到,虽然英国大部分主流严肃新闻报纸都在承受着巨额亏损,却依然有很多“疯子”愿意为这个高昂的价格买单,因为高品质新闻是保证社会健康的基本前提,它能够引导舆论,监督权利机构,真正为公众提供优良服务。这一观点基于怎样的实践经历和专业思考?在40多分钟的授课后,他接受了我们的简短采访。
Mark Damasser, Dean of the St. Peter’s College, Oxford University, has worked in the BBC for more than 25 years and served four and seven BBC radio directors in six years from 2004 onwards. While the world is talking about how traditional media can expand channels and develop the all-media industry to make money, he insists that continuing to deliver high-quality news to audiences is the only way out for traditional media. Speaking at the Cambridge closed-door class forum on September 28, he said that while most of the mainstream serious news newspapers in the UK are suffering huge losses, there are still many “crazy” people willing to pay for this high price Because high-quality news is a basic prerequisite for ensuring social health, it can guide public opinion and supervise the right agencies and truly provide excellent services to the public. This view is based on what practical experience and professional thinking? After more than 40 minutes of teaching, he accepted our brief interview.