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拥有着悠久的历史,洋溢着自由与自我精神的牛仔风向标Wrangler,这一季从个性化,DIY主义以及独立精神中汲取了灵感。郊外的汽车修理场、加油站,为诠释本季秋冬广告中的Wrangler品牌基因——“狂野内心”提供了完美的舞台。这一季讲述了一对牛仔情侣四处寻找他们需要的雪弗莱汽车配件,并把找到的这些配件带回自己的工作室,自己动手修理汽车的故事。2010年秋冬季系列的整体设计灵感来源于个性改装的复兴,它属于20世纪美国50到70年代的亚文化。这一特定的亚文化群,他们的发型、牛仔裤以及专门改装的车辆等,引领了美国改装车和摩托车的风潮。
With its long history, the Wrangler, a cowboy weather marker of freedom and self-determination, this season draws inspiration from personalism, DIY and independence. In the outskirts of the car repair shop, gas station, interpretation of this season’s autumn and winter ads Wrangler brand gene - “Wild Heart ” provides the perfect stage. This season tells the story of a pair of cowboy lovers looking for the Chevrolet car accessories they need and bringing the found ones back to their own studio to do the car repair. The overall design of the autumn / winter 2010 collection is inspired by the rejuvenation of personality modification. It belongs to the subculture of the United States from the 1950s to the 1970s in the 20th century. This particular subculture, their hairstyles, jeans and specially adapted vehicles, has led the way for modified cars and motorcycles in the United States.