我国乡村品牌营销中存在着缺乏品牌意识和品牌营销观念、乡村旅游整体形象不佳、品牌缺乏个性、营销手段落后,科技含量低、品牌缺乏整合规划等不良问题。要解决这些问题要强化品牌意识、准确的市场定位、树立崭新的品牌、电子商务网络系统建设、整合营销。乡村旅游作为一个新兴旅游项目,在近些年来逐渐成为旅游行业中的热门选择。并呈现出日益火热的状态,展现了巨大的生命力。但是在这种旅游项目蒸蒸日上的同时,也暴露出越来越多 There is a lack of brand awareness and brand marketing concept in China’s rural brand marketing, the overall image of rural tourism is poor, the brand lack of personality, marketing tools behind, low technology content, brand integration planning and other poor issues. To solve these problems to strengthen brand awareness, accurate market positioning, establish a brand new, e-commerce network system construction, integrated marketing. As an emerging tourism project, rural tourism has gradually become a popular choice in the tourism industry in recent years. And showed an increasingly hot state, showing great vitality. However, while such tourism projects are booming, more and more are also exposed