由生态心理学家J.J.Gibson提出的直接知觉论,特别是Affordance概念,与传统心物二元的认知取向心理学理论有所不同,认为心智存在于有机体与环境的关系中,这给产品设计提供了重要的思想和视角。文章回顾了Affordance概念的背景和含义、产生情境与影响因素等,提出将Affordance与产品语意结合的产品造型设计方法,并分析了其实施的要点。 The direct epistemology proposed by ecophysiologist JJ Gibson, especially the concept of Affordance, is different from the traditional psychosocial dualistic theory of cognitive orientation psychology, that mind exists in the relationship between organism and the environment, which gives product design Provide important ideas and perspectives. The article reviews the background and meaning of the Affordance concept, the situations and the influencing factors, puts forward the product design method that combines Affordance with product semantics, and analyzes the key points of its implementation.