随着“第四媒体”的崛起和飞速发展，越来越多的行业正在谋求与其整合。如今，“网络广告”四个字不时出现在各种场合，但对这四个字的确切所指，有必要作一界定。 一方面，作为一种大众传播现象，广告需要借助一定的媒体以实现广告主与广告对象之间的联系。除了继续在报纸、广 With the rise and rapid development of the “fourth media”, more and more industries are seeking to integrate with them. Today, the words “online advertising” appear on various occasions from time to time, but it is necessary to define the precise meaning of these four words. On the one hand, as a phenomenon of mass communication, advertising needs some media to realize the connection between advertisers and advertisers. In addition to continue in the newspaper, wide