优美的滨水绿地夜景为市民提供一个舒适,宜人的夜环境,也为城市带来潜在的效益。它不仅仅属于技术的范畴,还涉及艺术、管理等多方面的内容。城市形象设计需要进行综合的考虑与研究。本文以江西新余市孔目江两岸夜景照明设计为例,从设计管理的角度探索城市视觉识别系统的设计原则,分析城市夜景照明应该注意的问题,对城市形象的设计具有重要的意义。 The beautiful waterfront night landscape provides a comfortable and pleasant nightlife for the public and also brings potential benefits to the city. It not only belongs to the category of technology, but also involves many aspects of art, management and other content. Urban image design requires comprehensive consideration and research. Taking the design of night lighting in Kongmujiang River in Xinyu City of Jiangxi Province as an example, this paper explores the design principles of urban visual identification system from the perspective of design management and analyzes the problems that should be paid attention to in urban night lighting. It is of great significance to the design of urban image.