论文部分内容阅读
当前,战术性的营销、策略性的成本控制已经没有太多的突破空间,而建立在投资者不成熟和无知基础上来搞定客户的传统营销模式将越来越无效。在这样一个竞争激烈的过渡期,中金嘉钰投资基金管理有限公司(以下简称中金嘉钰),重构自己的发展战略,突破惯性思维,通过价值构建,将有限的资源集中在客户价值元素上的投入,努力建立以客户价值为基础
At present, tactical marketing and strategic cost control do not have much room for breakthrough. However, traditional marketing models based on the immaturity and ignorance of investors to settle customers will become increasingly ineffective. In such a fiercely competitive transition period, China Golden Harvest Investment Fund Management Co., Ltd. (hereinafter referred to as China Golden Harvest) restructures its own development strategy, breaks through inertia, and concentrates its limited resources on customer value elements through value building. , strive to establish based on customer value