不论传统媒体是否接受,新媒体时代已然来临。在新媒体浪潮的冲击下,传统媒体更应该与之深入融合才能共同发展。我们统称为全媒体时代。在全媒体时代下,传统媒体广播,更需要不断地创新、融合,以适应不断发展的媒体浪潮。文章将通过上海新闻广播2016年成立广播全媒体中心为例,深入浅出分析广播的转型与发展。 Regardless of the acceptance of traditional media, the new media era is now here. Under the impact of the wave of new media, traditional media should be further integrated with the common development. We collectively refer to the era of all media. In the era of all media, traditional media broadcasting needs more continuous innovation and integration to adapt to the ever-evolving media wave. The article will set up Broadcast Media Center in Shanghai News Broadcasting in 2016 as an example to analyze the transformation and development of broadcasting in simple terms.